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Lack of Time & Resources is a massive Barrier to Social Media Success!

Connecting and engaging with your customers on Facebook and Instagram enables you to build trust and loyalty on a platform they use regularly.  

Consistency is Key…

To do this you must maintain a consistent posting schedule.  This is crucial to a successful social media strategy. But operational priorities often means businesses struggle to find the time and resources to consistently plan, create and publish content resulting in unsatisfactory results and questionable resource allocation. 

…But is only part of the picture

To be Successful you must also:

  • Regularly generate high-quality and interesting content 
  • Monitor your social media channels and engage with your audience
  • Post and repost your content in different formats – ads, blogs, newsletters, videos…
  • Determine and implement the right strategy, audiences and formats for your ads
  • Know how to implement and use your tracking data and key performance indicators (KPIs) and understand what works
  • Know how to use the data to make good decisions 
  • Understand how the algorithms impact the effectiveness of your social media activity
  • Keep up with and adapt to continuous platform changes

Disappointment Sets In

These activities are key to building and retaining your social media audience and brand.  Why?  Because they all work together to provide the best experience possible for your customers and visitors.  The problem is that often the level of expertise required and the time available to do the job well may be lacking in a business.  This often result in failed campaigns, leaving you disappointed and disillusioned. 

So, Take Positive Action. Now!

If Facebook and Instagram are part of your marketing strategy, but you feel you don’t have the time and resources to do it right, invest 30 minutes of your time and see how Zuse can help – no obligation, nothing to lose and a lot to gain.